Storyline Supply was created from a simple belief: the best merchandise does more than carry a logo. It helps people feel connected, celebrates meaningful moments, and keeps a brand, event, team, or community remembered.
Built Around People, Purpose, and Connection
Storyline Supply is a woman-owned custom merchandise company based in Venice, Florida. After more than 25 years in human resources, talent acquisition, and corporate leadership, Shelley Talarico created Storyline Supply to bring her people-first perspective to something tangible.
That perspective was also shaped outside the corporate world. As a mom, Shelley spent years immersed in team and equestrian communities, volunteering and coordinating the details behind seasons, celebrations, and shared traditions. She has also coordinated weddings and tournaments, giving her firsthand understanding of how much thought, organization, and trust go into the moments that matter to people.
Through those experiences, Shelley recognized something important: people rarely remember merchandise simply for what it is. They remember how they felt when they received it, where they were, who they shared the moment with, and what it represented. The right product can reconnect someone to a company, team, event, milestone, place, or community long after the moment has passed.
That belief became the foundation of Storyline Supply. Every project begins with listening—understanding the people, purpose, budget, and story behind it—then creating merchandise people will genuinely want to receive, wear, use, keep, and remember.
Today, Storyline Supply supports businesses, schools, teams, events, festivals, equestrian communities, nonprofits, creators, and growing brands—from one meaningful idea to larger-volume programs—with the same personal attention and thoughtful guidance.
Every Brand. Every Event. Every Community Has a Story.
A company milestone. A team’s season. A fundraising mission. A festival friendship. A place people love. The most meaningful merchandise begins with the reason behind it.
We help turn that reason into products and collections that feel intentional—not generic. The result should represent the people receiving it and the story they will carry forward.
Personal Guidance
You work with a real person who listens, asks questions, and helps move the project forward.
Thoughtful Curation
Recommendations are selected for your audience, goals, quality expectations, timing, and budget.
Direct Relationships
We work with experienced designers and trusted manufacturing partners to create the right solution.
Flexible Scale
We support small-batch ideas, growing programs, and larger-volume projects without making smaller clients feel overlooked.
Meaningful Follow-Through
We stay involved through approvals, production, delivery, and the moments that come after.
Start Where You Are
You do not need a large company, a finished design, or a massive order to begin. Some of our most exciting projects start with one person, one event, one audience, or one idea that deserves the chance to grow.
We welcome emerging businesses, DJs, artists, creators, community groups, schools, teams, and first-time buyers—and we also have the sourcing relationships and production support needed for established organizations and larger programs.
Rooted in Venice, Florida. Created for Stories Everywhere.
Our coastal home influences the way we work: warm, approachable, creative, and connected to community. Storyline Supply serves clients locally and beyond, bringing personal service to projects wherever their people and stories may be.
Merchandise Can Help Make a Difference
Storyline Supply believes products can create connection and support a larger purpose. When appropriate, we help clients explore fundraising merchandise, cause-driven collections, and give-back opportunities that strengthen the story behind the project.
Let’s Create Something People Will Remember
Whether you have a finished plan or only the beginning of an idea, we would love to hear the story behind it.